The Nordstrom Way to Customer Experience Excellence (3rd Edition): Creating a Values-Driven Service Culture
Knjiga The Nordstrom Way to Customer Experience Excellence analizira kako se izgradnja iznimnog korisničkog iskustva ne svodi na pojedinačne prodajne tehnike, nego na kulturu koja svakodnevno oblikuje ponašanje zaposlenika. Polazeći od dugogodišnje r...
The Nordstrom Way to Customer Experience Excellence (3rd Edition): Creating a Values-Driven Service Culture
Knjiga The Nordstrom Way to Customer Experience Excellence analizira kako se izgradnja iznimnog korisničkog iskustva ne svodi na pojedinačne prodajne tehnike, nego na kulturu koja svakodnevno oblikuje ponašanje zaposlenika. Polazeći od dugogodišnje r...
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