Inside the Magic Kingdom : Seven Keys to Disney's Success
Knjiga Inside the Magic Kingdom Toma Connellana poslovna je analiza korisničkog iskustva i organizacijske kulture u Disneyjevim tematskim parkovima. Autor se ne bavi ponajprije filmskim likovima ni poviješću zabavne industrije, nego pokušava objasnit...
Inside the Magic Kingdom : Seven Keys to Disney's Success
Knjiga Inside the Magic Kingdom Toma Connellana poslovna je analiza korisničkog iskustva i organizacijske kulture u Disneyjevim tematskim parkovima. Autor se ne bavi ponajprije filmskim likovima ni poviješću zabavne industrije, nego pokušava objasnit...
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