Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
Knjiga Marketing to the Entitled Consumer bavi se promjenom odnosa između marki i kupaca u digitalnom, stalno povezanom okruženju. Riječ je o poslovnoj knjizi iz područja marketinga i korisničkog iskustva, usmjerenoj na problem koji autori nazivaju p...
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
Knjiga Marketing to the Entitled Consumer bavi se promjenom odnosa između marki i kupaca u digitalnom, stalno povezanom okruženju. Riječ je o poslovnoj knjizi iz područja marketinga i korisničkog iskustva, usmjerenoj na problem koji autori nazivaju p...
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