Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Knjiga Marketing to Mindstates Willa Leacha pripada području primijenjene bihevioralne znanosti, istraživanja potrošača i marketinške strategije. Njezina je središnja tvrdnja da odluke o kupnji često ne proizlaze samo iz trajnih stavova, demografije ...
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Knjiga Marketing to Mindstates Willa Leacha pripada području primijenjene bihevioralne znanosti, istraživanja potrošača i marketinške strategije. Njezina je središnja tvrdnja da odluke o kupnji često ne proizlaze samo iz trajnih stavova, demografije ...
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