The New Rules of Retail: Competing in the World's Toughest Marketplace
Knjiga The New Rules of Retail analizira duboku promjenu odnosa između trgovaca, proizvođača i kupaca. Robin Lewis i Michael Dart polaze od tvrdnje da tehnologija, globalizacija i prezasićena ponuda više ne ostavljaju potrošača u pasivnoj ulozi. Kupa...
The New Rules of Retail: Competing in the World's Toughest Marketplace
Knjiga The New Rules of Retail analizira duboku promjenu odnosa između trgovaca, proizvođača i kupaca. Robin Lewis i Michael Dart polaze od tvrdnje da tehnologija, globalizacija i prezasićena ponuda više ne ostavljaju potrošača u pasivnoj ulozi. Kupa...
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