The Illusion of Choice: 16½ psychological biases that influence what we buy
Knjiga Iluzija izbora Richarda Shottona pripada području bihevioralne znanosti i marketinga. Bavi se pitanjem zašto kupci često ne odlučuju onako racionalno i samostalno kako misle. Shotton pokazuje da na kupnju utječu mali elementi konteksta, poput ...
The Illusion of Choice: 16½ psychological biases that influence what we buy
Knjiga Iluzija izbora Richarda Shottona pripada području bihevioralne znanosti i marketinga. Bavi se pitanjem zašto kupci često ne odlučuju onako racionalno i samostalno kako misle. Shotton pokazuje da na kupnju utječu mali elementi konteksta, poput ...
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