Mr. Shmooze: The Art and Science of Selling Through Relationships
Knjiga Mr. Shmooze Richarda Abrahama poslovna je parabola o prodaji koja polazi od odnosa, a ne od pritiska, trikova ili jednokratnog zaključivanja posla. Njezin središnji lik predstavlja model prodavača koji najprije sluša, prepoznaje stvarne potreb...
Mr. Shmooze: The Art and Science of Selling Through Relationships
Knjiga Mr. Shmooze Richarda Abrahama poslovna je parabola o prodaji koja polazi od odnosa, a ne od pritiska, trikova ili jednokratnog zaključivanja posla. Njezin središnji lik predstavlja model prodavača koji najprije sluša, prepoznaje stvarne potreb...
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