Selling the Invisible: A Field Guide to Modern Marketing
Knjiga Selling the Invisible Harryja Beckwitha bavi se marketingom usluga, dakle ponudama koje kupac ne može unaprijed uzeti u ruku, isprobati ili objektivno usporediti kao fizički proizvod. Riječ je o praktičnom poslovnom vodiču, sastavljenom od kra...
Selling the Invisible: A Field Guide to Modern Marketing
Knjiga Selling the Invisible Harryja Beckwitha bavi se marketingom usluga, dakle ponudama koje kupac ne može unaprijed uzeti u ruku, isprobati ili objektivno usporediti kao fizički proizvod. Riječ je o praktičnom poslovnom vodiču, sastavljenom od kra...
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