Marketing Metrics (Pearson Business Analytics Series)
Marketing Metrics je stručna knjiga iz poslovne analitike koja marketing promatra kao područje u kojem se odluke moraju moći objasniti brojkama, a ne samo kreativnim procjenama. Neil Bendle i koautori okupljaju velik broj mjera kojima se procjenjuju ...
Marketing Metrics (Pearson Business Analytics Series)
Marketing Metrics je stručna knjiga iz poslovne analitike koja marketing promatra kao područje u kojem se odluke moraju moći objasniti brojkama, a ne samo kreativnim procjenama. Neil Bendle i koautori okupljaju velik broj mjera kojima se procjenjuju ...
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