The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Knjiga Strategija i taktike određivanja cijena Thomasa T. Naglea pripada području strateškog marketinga i upravljanja profitabilnošću. Njezina je temeljna poruka da cijena nije samo broj koji pokriva troškove ili prati konkurenciju, nego poslovna odl...
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Knjiga Strategija i taktike određivanja cijena Thomasa T. Naglea pripada području strateškog marketinga i upravljanja profitabilnošću. Njezina je temeljna poruka da cijena nije samo broj koji pokriva troškove ili prati konkurenciju, nego poslovna odl...
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